THE SITUATION
Wujek~Calcaterra & Sons, Inc., a Michigan-based and family owned funeral home that opened in 1984, faced the challenge of providing their clients with a modern and user-friendly website. Their website was struggling to communicate their image, brand, and level of service they provided, was only producing the following results:
- Two visitors per day
- Each visit lasting an average of 40 seconds
- Zero prearranged forms
Seeking a more productive website design and strategy, Wujek~Calcaterra turned to funeralOne to revamp their online appearance and strategy.
THE SOLUTION
The funeralOne Staff spent three months working closely with the Wujek~Calcaterra staff, analyzing the home’s current online strategy, while establishing a new approach that would emphasize the uniqueness of Wujek~Calcaterra. Through the addition of:
- custom animations
- interactive building tours
- online visitation system
- interactive guestbooks
- online printable prayer cards and memorial folders
- an interactive photo album
funeralOne provided Wujek~Calcaterra & Sons, Inc. with a website that conveyed the world-class image they wanted, while supplying the tools their clients needed.
THE IMPACT
Within six months, the Wujek~Calcaterra website produced the following results:
- an average 575 visitors each day
- online visits lasting over 17 minutes
The number of people using the online-prearranged forms were increasing rapidly, while Wujek~Calcaterra and their revamped website began receiving media attention. With help from funeralOne, Wujek~Calcaterra & Sons, Inc. is one of Michigan’s most successful funeral homes, and their innovative website has been featured in publications such as USA Today, The Detroit Free Press, The Detroit News, and even the United States Government’s Website.
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