THE SITUATION
Kaul Funeral Homes knew the importance of having a website. After 4 years of broadening their services via the World Wide Web, one thing was glaringly obvious: no one was paying attention. From 1997 till 2002, their website lacked the following qualities:
- No User Driven Tools (Obituaries, Guestbooks, Prayer Cards…)
- An area to fill out pre-arrange forms
- A logo that properly represented the company
- An appealing brand and image for customers
Kaul’s dearth of effective website attributes resulted in the following statistic:
Kaul Funeral Homes needed a drastic makeover in their image and their online strategy. They turned to funeralOne after their president, former NFDA President Robert Vandenbergh, thoroughly researched website solution options.
THE SOLUTION
The funeralOne team devoted their efforts to understanding Kaul’s website vision. By working with Kaul Funeral Homes’ employees and customers, funeralOne was able to formulate a strategy that would focus around the firm’s strengths while integrating new ideas to build a more successful marketing and website strategy. funeralOne focused on the following goals:
- Build a website that reflected Kaul Funeral Homes culture
- Create a brand and logo that was visually appealing
- Allow families and potential clients tools to interact with their website
- Increase the amount of visitors to the website
THE IMPACT
After working with funeralOne, Kaul Funeral Homes had a completely new website with a world-class design and feel integrated with a newly developed marketing direction. funeralOne created a new and more effective logo and brand, and Kaul Funeral Homes obtained the following results:
- Unique visitors to the website increased from 9 to 110 per day, over a 1200% increase.
- Pre-arrange forms available online
- Website recognized as being one of the profession’s finest during the NFDA’s annual Las Vegas convention
Kaul Funeral Home and former NFDA president Robert Vandenbergh was so impressed with the results funeralOne provided, he joined our team as a Director of Consulting Services.
At funeralOne, we provide convincing and undeniable results. Contact our team of expert to make your business our next success story.
